IIM Kozhikode Marketing Strategy

In this program, you’ll develop the skills to thrive as a leader in any marketing organization. You’ll master the latest marketing techniques and platforms and learn to execute data-driven campaigns that drive growth and deliver consumer-centric results.

This program is ideal if you’re:

• A mid-career or high-potential marketing professional who is looking to get exposure to the broader marketing organization and is eager to ignite change, develop data-driven campaigns and deliver consumer-centric results, and build the skills necessary to advance your career.
• A marketing professional who earned your marketing MBA a while ago, and are looking to fill any gaps created by new technology, methods, and platforms.
• A market with expertise and experience in a specific area of marketing who wants to branch out and gain skills in new areas.
• An individual contributor, or someone who leads a small functional team, who aims to get exposure to broader functional areas within marketing and master the current marketing techniques and platforms. ‎

In this program, you’ll have the opportunity to develop solutions for industry-level problems through capstone projects. You’ll begin by submitting a project proposal to your instructor with the details of the problem and possible approaches for a solution. You’ll then work on your project and, when ready, you’ll submit a report for peer and instructor evaluation.‎

In this program, you will gain an end-to-end perspective on the modern marketing operating model, from crafting strategic content to leveraging data analytics to connecting with customers. You’ll also master leadership skills that will ignite their career.

As you progress through the program, you’ll:

• Understand how data-driven insights can be used for making effective marketing decisions.
• Identify the correct analytics tool for a specific need and find reliable ways to collect, analyse, visualise and utilise data for decision-making.
• Learn predictive modelling for better customer insights.
• Understand market segmentation methods and best practices for identifying potential customer segments and focussed targeting.
• Implement agile marketing processes and tools for your organization
• Use tools of automation and AI to market more efficiently.
• Employ response-based segmentation and automated behavioral marketing to develop more data-driven targeting strategies. ‎

With its roots dating back to 1997, the Indian Institute of Management Kozhikode started with a batch of 42 students but has grown tremendously over the years with a current batch strength of 356 odd students, making it the fastest growing management school in the country.

IIM Kozhikode pioneered the Interactive - Learning (I-L) Program for working executives in India. The interactive learning programme started with 300 class contact hours in 2001-02, the two year-long Executive Management Education Programme is today the most rigorous available in the country having around 738 class contact hours.

A Certificate from IIM Kozhikode will prepare you to advance your career as a business professional.‎

This program is entirely synchronous and lectures will be delivered in a live video format.‎

Upon successful payment and registration, you will gain access to your onboarding course and all available course materials. Once the program starts, you will gain expert feedback from the program faculty as you work with an elite network of peers towards your goals.‎

No. The Certificate is available only to learners who have paid for the program.‎

You will have 2 weeks after the start of the first course session to refund your payment.‎

Financial assistance is not available at this time for Certificates. ‎

Applicants from India can pay using debit or credit card, net banking, or through EMI. Applicants from outside of India, can pay through debit or credit cards and Paypal.‎