Power business growth with the latest digital marketing skills

Provide access to training in digital marketing, SEO, and social media from marketing experts at top companies and universities with the Marketing Academy from Coursera.

    35%
    In a comprehensive study of 500+ marketing executives across 9 countries, 35% stated the greatest challenge marketers face today is a talent and skills deficit.
    29%
    of work outsourced to agencies has moved back in-house in the last 12 months.

    Why Marketing Skills?

    Excel as a performance-driven organization

    Develop deep analytical skills to unlock insights and drive data-based decision-making, and utilize martech tools more effectively to maximize marketing ROI.

      Why Marketing Skills?

      In-Demand Marketing Skills

      Build a culture of data-driven decision making

      Promote business growth through learning with beginner and advanced level content, including 20+ LevelSet assessments to measure baseline skills and 65+ SkillSets to drive marketing proficiency across the entire organization.

        We love that the Coursera platform will allow us to provide a breadth of high quality programs and a learning experience that our employees can self-select into to drive their own personal development.

        L'Oreal Logo
        Laurent R.
        Learning Practice International Director
        In-Demand Marketing Skills

        Expert Instruction

        Learn from top marketing professors and business leaders

        Hayden Noel

        Associate Clinical Professor

        Laurence Lehmann Ortega

        Professor of Strategic Management

        Anke Audenaert

        Co-Founder at Aptly and Adj. Professor

        Nader Tavassoli

        Professor of Marketing

        Leigh Thompson

        J. Jay Gerber Distinguished Professor of Dispute Resolution and Organizations

        Hands-on Learning

        Engage learners with hands-on marketing training

        Help employees learn new marketing skills faster with side-by-side interactive tutorials alongside expert instructors covering highly relevant marketing skills and tools. Example tutorials include:

        • Search Engine Optimization (SEO) with Squarespace
        • Building a Business Presence with Facebook Marketing
        • Building Custom Regional Reports with Google Analytics
        Hands-on Learning

        Measuring and Benchmarking

        Monitor the success of your learning investment

        Track your organization’s development and progress across key marketing skills including advertising, brand management, design, research, social media and web development

          Measuring and Benchmarking

          Power business growth

          Let’s work together to build in-demand marketing skills for your organization.

          Upskilling a small team?

          Check out Coursera for Teams