Why earn your MasterTrack® Certificate from HEC Paris?‎

Founded in 1881, HEC Paris has built itself on three core values: academic excellence, a strong sense of community, and a commitment to diversity. Thanks to these values, the school has become one of the world’s best business schools, as reflected in international rankings. By training tomorrow's business leaders, academic researchers, and entrepreneurs, we aim to be the architects of a responsible world with positive impacts on business and society. HEC Paris is currently ranked the #1 Business School in Europe by the 2019 Financial Times.HEC Paris professors and experts will help you acquire the skills and know-how to:Obtain a MSc degree from one of the leading business schools in the world without having to leave your home or workplaceEngage with successful entrepreneurs from across the globeMeet and exchange ideas with respected business peopleWork on a challenging team project which commercializes an idea, product, technology, or business proposition

How do I turn my MasterTrack® Certificate into university credit?

Successful completion of all five courses and associated proctored final exams leads to an HEC Paris Certificate. The credits gained can then be used toward the MSc in Innovation and Entrepreneurship (MSIE) if you are subsequently admitted to the program.Learn more about prerequisites for admission to the online MSIE >>

When will I have access to the lectures and assignments?

The official start date of the MasterTrack® Certificate is scheduled every six months. Once the cohort officially begins, you’ll be able to access all available course content and ask the teaching team questions.

What will I get if I pay for this program?

You will get access to all MasterTrack® courses.

Can I take this program for free?

No. The MasterTrack® Certificate is available only to learners who have paid for the program.

What is the refund policy?

You will have two weeks after the start of the first course session to obtain a refund.

Is financial assistance available?

Financial assistance is not available at this time for MasterTrack® Certificates.

MasterTrack® Certificate

Innovation Management & Entrepreneurship

Gain hands-on management skills and know-how in innovation and entrepreneurship from the #1 business school in Europe.

Enroll by December 11, 2022

Classes start December 12, 2022

5 months

10-12 hours per week

$4,000

100% online

+Live session classes.

No application necessary - enroll today

#1 Business School in Europe

by the Financial Times, 2021

Accelerate your path to a MSc degree from HEC Paris

If you are admitted to the full MSc in Innovation and Entrepreneurship program, your MasterTrack® Certificate will count towards your degree.

Live sessions

Interact with instructors and peers to help build your professional network.

Program description

Develop an entrepreneurial mindset and drive innovation

Required background

You should have an undergraduate education or a professional interest in innovation and business development, whether for an entrepreneurial venture or for launching new projects within your current organization.

The language of instruction is 100% English. Thus, fluency in English (CEFR C1 level minimum) is mandatory to succeed in this program.

Skills you will gain

Product or services development
Business strategy formulation
Business strategy implementation
Strategic management of a start-up or innovative project
Business modelling
Social entrepreneurship
Pitch development
Marketing and social media strategy implementation

Overview

This online certificate program equips busy executives and entrepreneurs with the know-how and practical skills they need to find creative solutions to innovation challenges.

It will help you develop an entrepreneurial mindset and capitalize on your strengths to create a new business venture or an intrapreneurial project in your current organization.

You’ll learn to seize new opportunities, drive innovation, and design and implement a strategy. You’ll also discover how to develop appropriate social media and marketing approaches.

By committing to 10-12 hours of online study per week for five months, you can obtain the Innovation and Entrepreneurship MasterTrack® Certificate. You’ll also earn credits toward the MSc in Innovation and Entrepreneurship (MSIE).

5 courses in this 5-month program

Course 1 of 5

Entrepreneurship Strategy: From Ideation to Exit

What you will learn

How to apply theoretical concepts to real-world business cases
How to identify gaps in the market
How to develop actionable recommendations for improvement
How to identify business ideas that reflect your values

Project(s)

Finding an idea for your company, product or service that corresponds to your values

Learn and apply processes to help you go from the initial step of finding new ideas for a meaningful product or service to the stage of identifying gaps in the market.

This is a staff-graded exercise completed with a peer-graded assessment, allowing you to learn from your fellow students.

Overview

This course covers in the chronological order each defining step of an entrepreneurial project. It begins with very personal considerations related to getting to better know yourself so as to decide if you are ready for the multiple challenges of entrepreneurship. It then deals with creativity in order to provide the right set of tools to find an idea with the right potential to disrupt an existing business. We then discuss how to gather a founding team, how to raise money to initiate the project, and how to deal with day to day cash management.

Later in the course, we discuss the art of selling, focusing on business to business sales, and how to measure the product launch phase using cohort analysis. Later on, we discuss the challenges of HR in an entrepreneurial environment, and of recruiting at a point where nobody knows your company. We then describe very practical techniques to initiate the international development of a small company. Last, we cover the exit strategy topic.

Course 2 of 5

Business Strategy

What you will learn

How industry affects the average profitability of a firm
How to identify key factors that determine the competitive advantage of a business
How to apply Porter’s Five Forces framework to a real-world business case

Project(s)

How do different industries influence success?

Analyse and describe how different industries influence company success and the key factors that drive company performance. This will help you adapt your project to the realities of the business world.

This is a staff-graded exercise completed with a peer-graded assessment, allowing you to learn from your fellow students.

Overview

Understand your firm's competitive advantage as well as how to maintain and enhance it to stay ahead of the competition.
Analyze how a firm’s external environment (i.e. its competitors, suppliers, customers) as well as its internal capabilities and resources shape competitive advantage.
Develop a critical mindset when confronted with complex choices.

Course 3 of 5

New Product Development

What you will learn

Understand the impact of overall company organization on business development
Select the right company organization and the right individuals for your team
Implement project control mechanisms that enhance your prospects for success

Project(s)

The Project Team

Apply theoretical knowledge about team structure to several business case scenarios. This project will give you a wider perspective on the impact of company organization on business development, help you to select the right team organization and the right individuals for a project, and learn how project control mechanisms can enhance your prospects for success.

This is a staff-graded exercise completed with a peer-graded assessment, allowing you to learn from your fellow students.

Overview

Acquire a broad understanding of how to manage the new product development process.
Learn how to develop new products quickly enough to respond to new market opportunities or successfully bring new technological breakthroughs to market.
Understand why in spite of huge investments in innovation, many products fail to meet their sales targets

Course 4 of 5

Social Entrepreneurship and Changemaking

What you will learn

Apply multiple tools for sustainable business development
Understand how to implement the specificities of sustainable and social entrepreneurial business models
Learn about the challenges of managing a double bottom-line that balances profit and social impact

Project(s)

The Business Model Canvas: “Your sustainable business model”

Learn how the business model canvas can be applied to sustainable entrepreneurship through real-world case studies. This project will help you to better understand the balance between profit and social impact, develop pitching skills based on the business model canvas, and work on your own social business model.

This is a staff-graded exercise completed with a peer-graded assessment, allowing you to learn from your fellow students.

Overview

Gain a brief overview of different types of entrepreneurs who create value for society.
Work on your own entrepreneurial project and gain hands-on experience in transforming an idea into a sustainable business model with measurable positive impact on society and the environment.
Develop a pitch to sell your idea to a wider public.
Be inspired, equipped and convinced that you can take positive action to tackle the world’s most pressing problems in an entrepreneurial manner.

Course 5 of 5

Marketing Through Social Media

What you will learn

How to develop social media strategies for either domestic or international markets
How to formulate strategic marketing actions
How to identify well-formulated business objectives
How to choose your target audience

Project(s)

Social media strategy proposal for an existing enterprise

Learn how to use social media for marketing purposes through a real-world case study. It covers steps from creating a marketing idea to formulating strategic actions, identifying business objectives, and choosing your target audience.

This is a staff-graded exercise completed with a peer-graded assessment, allowing you to learn from your fellow students.

Overview

Understand the importance of word of mouth and consumer communities as market forces that influence decision-making throughout the purchasing process.
Learn how social media can be leveraged both in B2C and B2B contexts to better understand, connect with and accompany your customers.

Earn credit toward a MSc degree from HEC Paris, offered 100% online.

Take the next step in your education to boost your career. This MasterTrack® Certificate is a building block that offers you a pathway to a degree while also providing job-relevant skills today.

MasterTrack® Certificate

Innovation Management & Entrepreneurship

Innovation Management & Entrepreneurship MasterTrack® Certificate Earn credit towards:

HEC MSc in Innovation and Entrepreneurship (100% online)

If you apply and gain admission to HEC Paris’ 100% online MSc in Innovation and Entrepreneurship, credits earned from this program will carry over as you pursue your full degree. If you do not opt to continue learning, you still receive an official certificate for completing this program.

Instructors

Frequently asked questions

Founded in 1881, HEC Paris has built itself on three core values: academic excellence, a strong sense of community, and a commitment to diversity. Thanks to these values, the school has become one of the world’s best business schools, as reflected in international rankings. By training tomorrow's business leaders, academic researchers, and entrepreneurs, we aim to be the architects of a responsible world with positive impacts on business and society. HEC Paris is currently ranked the #1 Business School in Europe by the 2019 Financial Times.
HEC Paris professors and experts will help you acquire the skills and know-how to:
- Obtain a MSc degree from one of the leading business schools in the world without having to leave your home or workplace
- Engage with successful entrepreneurs from across the globe
- Meet and exchange ideas with respected business people
- Work on a challenging team project which commercializes an idea, product, technology, or business proposition ‎

Questions? Contact an enrollment coach at HECParis@coursera.org.

Coursera does not grant academic credit; the decision to grant, accept, or recognize academic credit, and the process for awarding such credit, is at the sole discretion of the academic institutions offering the MasterTrack® Certificate program and/or other institutions that have determined that completion of the program may be worthy of academic credit. Completion of a MasterTrack® Certificate program does not guarantee admission into the full MSc program referenced herein, or any other degree program.

Innovation Management & Entrepreneurship

Enroll by December 11, 2022

5 months

$4,000

100% online

No application necessary - enroll today

#1 Business School in Europe

Accelerate your path to a MSc degree from HEC Paris

Live sessions

Program description

Required background

Skills you will gain

Overview

5 courses in this 5-month program

Entrepreneurship Strategy: From Ideation to Exit

What you will learn

Project(s)

Overview

Business Strategy

What you will learn

Project(s)

Overview

New Product Development

What you will learn

Project(s)

Overview

Social Entrepreneurship and Changemaking

What you will learn

Project(s)

Overview

Marketing Through Social Media

What you will learn

Project(s)

Overview

Earn credit toward a MSc degree from HEC Paris, offered 100% online.

Instructors

Frequently asked questions

Why earn your MasterTrack® Certificate from HEC Paris?‎‎

How do I turn my MasterTrack® Certificate into university credit?‎

When will I have access to the lectures and assignments?‎

What will I get if I pay for this program?‎

Can I take this program for free?‎

What is the refund policy?‎

Is financial assistance available?‎

Who can I contact if I have questions about enrolling?‎

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