Who is this program for?

This program is an excellent way to develop your skills as a leader in technology-focused organizations and advance your understanding of product and service development, operations, marketing, and sales to make you a more well-rounded leader. The Business Analytics for Managers MasterTrack® Certificate program is designed to help technology professionals gain the critical thinking and analytical skills needed to effectively use and interpret data to make business decisions.

What roles will this program prepare me for?

This program is designed to help you develop the end-to-end skills required make data-driven decisions as a leader in your organization. Potential roles include: Product ManagerProgram ManagerTechnology ConsultantManager of Research and DevelopmentProduct Development LeadVP, EngineeringTeam Lead

When will I have access to the lectures and assignments?

You will have access to all self-paced content for this MasterTrack® Certificate immediately if you would like to get ahead. Once each course officially begins, you’ll be able to ask questions from the teaching team, get feedback on your projects, and work with other peers on group assignments.

What will I get if I pay for this program?

You will have access to your onboarding course content immediately after enrolling and paying. After completing the onboarding module you will have access to the first course. Once the first course officially begins, you’ll be able to ask questions from the teaching team, get feedback on your projects, and work with fellow peers on group assignments.

Can I take this program for free?

No. MasterTrack® courses are available only to learners who have paid for the program.

What is the refund policy?

You will be eligible for a refund in the first 2 weeks after purchasing your MasterTrack Certificate or starting your installment payment plan. If you made your payment before a session was available to start, you will have 2 weeks from the session start to refund your payment.

Is financial aid available?

Financial assistance is not available at this time for MasterTrack® Certificates.

MasterTrack® Certificate

Business Analytics for Managers

In this five-course program, you will learn the critical thinking skills necessary to apply real-world applications of data analysis in product and service development, operations, marketing, and sales.

Enroll by Tuesday, September 6, 2022

Class starts the same day.

6 months to complete

6 hours per week

$3000

In 4 installments of $750 or pay all at once to save $150.

100% online

+Live virtual office hours with faculty

No application necessary - enroll today

A 30+ year track record of building successful leaders

Founded by visionary and inventor Dr. Bernard Gordon, Tufts University’s Gordon Institute is the first school dedicated to teaching engineering leadership.

Earn degree credit - saving time and money

If you are admitted to the Master of Science in Engineering Management program at Tufts University, your completed MasterTrack® Certificate will count toward the full degree. This program is available online or through a blend of online and in-person experiences.

Designed with a focus on real-world applications

Courses are designed by Tufts University faculty members and feature industry-expert guest speakers to bring the content to life as you experience real-world case studies & applications - not just theory.

Program description

Develop the analytical skills needed to effectively interpret data and succeed as an organizational leader.

Required background

You should have an undergraduate degree and 2+ years of work experience.

Skills you will gain

Business analytics
Finance
Project management
Marketing and sales
Python
Product development
Innovation
Leadership
Statistical methods
Product management
Forecasting

Overview

Throughout this program, you'll experience interactive classes and hands-on projects that will teach you the right tools for collecting, analyzing, and interpreting data to understand business performance, impact, and trends.

This online certificate program, sponsored by the Gordon Institute within Tufts University’s prestigious School of Engineering, will provide you with the knowledge and practical leadership skills you need to make intuitive, data-driven business decisions, and spark innovative ideas that can make a difference in the world - whether you work in product development, project management, marketing and sales, engineering, management or more.

Tufts Gordon Institute, the hub for innovation, entrepreneurship, and leadership at Tufts, has a 30+ year track record of building successful leaders for today’s tech-driven world. Founded by visionary and inventor Dr. Bernard Gordon, Tufts Gordon Institute is the first school dedicated to teaching engineering leadership. Our MS in Engineering Management program won the 2007 National Academy of Engineering Prize for Innovation in Engineering and Technology Education.

Learn more about this program on the Tufts University website.

5 courses in this 6-month program

Course 1 of 5

Analytics Techniques for Business Insight

What you will learn

Summarization measures and normal distribution
Hypothesis testing
Covariance and correlation
Linear regression

Project(s)

One-Factor Experiment

This project focuses on designing and implementing a One-Factor Experiment / Analysis of Variance that you learn in Course 1. You’ll learn to improve a process at or outside your company.

Overview

In this course, you’ll learn the fundamental business analytics techniques that will prepare you for solving more complex problems later on in the program. Through the use of Excel, Minitab (free trial version), and Python, you will cover a diverse range of topics, including normal distribution, hypothesis testing, analysis of variance, correlation, covariance, and linear regression. Through weekly exercises, you will gain hands-on experience with each technique and see the math illustrated using simple examples and small data sets.

Course 2 of 5

Expanding Your Business Analytics Skills

What you will learn

kNN classification
kMeans clustering
Naïve Bayes classification
Logistic regression
Time series analysis
Decision trees

Project(s)

Business Analytics Application

This project requires application of one of the analytics techniques that you learn in Course 2. You’ll learn how to solve a business problem of your choice using analytics.

Overview

In this course, you’ll learn about the popular analytics techniques that will help you apply business data to real-world situations and make appropriate managerial decisions. You will be using Excel, Minitab (free trial version), and Python to demonstrate what you’ve learned in predictive analytics through a project with real or simulated data.

Course 3 of 5

Data Analytics In Product Development and Production

What you will learn

How products go from concept to production
The application of data analytics at all steps of this process
The challenges that product, engineering and production managers face

Project(s)

Process Improvement Plan

The project focuses on developing a process improvement plan for a product that is in the market and for which the company is receiving customer and performance feedback.

You’ll learn to use data to identify areas for quality improvement through process and product changes.

Overview

In this course, you’ll build upon the foundational quantitative skills you learned in Courses 1 and 2 as you gain a deeper understanding of how a product or service is developed, produced, and delivered and how the use of data analytics makes that happen. We’ll look at the new product process function by function using an Internet of Things security product.

Course 4 of 5

Marketing and Sales Data Decision Making

What you will learn

Marketing research methods
Monitoring effectiveness of marketing campaigns for business to business and business to consumer products
Sales management and analytics
Digital marketing

Project(s)

Develop Marketing and Sales Tools

Based on the company’s sales and marketing results, you will develop a set of tools to allow the sales and marketing teams to increase both consumer and business funnel and sales.

You’ll learn how to use statistical techniques to qualify sales leads and web visitors to help the company focus on increasing sales conversions through all channels.

Overview

In this course, you’ll learn how to increase sales via more sophisticated and targeted marketing. Discover how to earn customer loyalty, speak directly to segments of your customer base, and drive increased sales and customer impacts using data analytics. A discussion of marketing principles, financial returns on marketing, customer discovery, segmentation, and campaign and channel development will inform an assignment focused on building a sales forecast and making decisions about pricing, volume, and offerings.

Course 5 of 5

Data Analytics Applications Finance and Economics

What you will learn

Finance for business managers
Expected returns from investing in product and process improvement
Product contributions to a more diverse, inclusive and equitable society
Product line operating plan

Project(s)

Building an Operating Plan

This project will allow you to apply your new knowledge of business functions and analytics to develop an operating plan, including sales forecasts, profit margins, marketing ROI, process and product improvements, and projected financial results.

You’ll learn to develop an operating plan to address the business challenges we have discussed in Course 5 using data analytics.

Overview

In this course you’ll develop the financial knowledge to create a profit and loss or contribution statement for the business and then determine the returns of various forms of investment applying the quantitative skills you developed in the course.

You’ll also learn about how analytical tools are used in sales forecasting and about the process of developing and marketing products for historically underserved or marginalized communities across the Digital Divide. We’ll wrap up the MasterTrack by using what we’ve all learned together to build an operating plan for the coming year.

Earn credit toward a master’s degree from Tufts University—offered 100% online or through a unique blend of online and in-person experiences.

Enrolling in a MasterTrack® Certificate program means you can start learning job-relevant skills right away and give yourself a pathway to a full degree program.

MasterTrack® Certificate

Business Analytics for Managers

Business Analytics for Managers MasterTrack® Certificate Earn credit towards:

Master of Science in Engineering Management

If you apply and gain admission to the Master of Science in Engineering Management offered by Tufts University, 4 credits will be awarded after enrollment and will apply to the degree as elective credits. Upon successful completion of your MasterTrack® program, you will receive an official Tufts University certificate, regardless of whether you elect to enroll in the full master’s program.

Instructors

Frequently asked questions

This program is an excellent way to develop your skills as a leader in technology-focused organizations and advance your understanding of product and service development, operations, marketing, and sales to make you a more well-rounded leader.
The Business Analytics for Managers MasterTrack® Certificate program is designed to help technology professionals gain the critical thinking and analytical skills needed to effectively use and interpret data to make business decisions. ‎
This program is designed to help you develop the end-to-end skills required make data-driven decisions as a leader in your organization.
Potential roles include:
- Product Manager
- Program Manager
- Technology Consultant
- Manager of Research and Development
- Product Development Lead
- VP, Engineering
- Team Lead ‎

Questions? Contact a Tufts University enrollment counselor at tgistudent@tufts.edu.

Coursera does not grant academic credit; the decision to grant, accept, or recognize academic credit, and the process for awarding such credit, is at the sole discretion of the academic institutions offering the MasterTrack® Certificate program and/or other institutions that have determined that completion of the program may be worthy of academic credit. Completion of a MasterTrack® Certificate program does not guarantee admission into the full Master’s program referenced herein, or any other degree program.

Business Analytics for Managers

Enroll by Tuesday, September 6, 2022

6 months to complete

$3000

100% online

No application necessary - enroll today

A 30+ year track record of building successful leaders

Earn degree credit - saving time and money

Designed with a focus on real-world applications

Program description

Required background

Skills you will gain

Overview

5 courses in this 6-month program

Analytics Techniques for Business Insight

What you will learn

Project(s)

Overview

Expanding Your Business Analytics Skills

What you will learn

Project(s)

Overview

Data Analytics In Product Development and Production

What you will learn

Project(s)

Overview

Marketing and Sales Data Decision Making

What you will learn

Project(s)

Overview

Data Analytics Applications Finance and Economics

What you will learn

Project(s)

Overview

Earn credit toward a master’s degree from Tufts University—offered 100% online or through a unique blend of online and in-person experiences.

Instructors

Frequently asked questions

Who is this program for?‎

What roles will this program prepare me for?‎

When will I have access to the lectures and assignments?‎

What will I get if I pay for this program?‎

Can I take this program for free?‎

What is the refund policy?‎

Is financial aid available?‎

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