This course is the first in the Customer Insights and New Product Development (CIPD) specialization. It will introduce learners to the tools and process of gathering customer insights for identifying and developing new product opportunities. Through an integrated set of five modules and hands-on project experiences, learners will acquire the knowledge and skills to turn their ideas gained from understanding customer needs into innovative new products.
Offered By
Customer Insights: New Product Development Orientation
University of Illinois at Urbana-ChampaignAbout this Course
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Shareable Certificate
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Beginner Level
Approx. 19 hours to complete
English
Subtitles: French, Portuguese (European), Russian, English, Spanish
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level
Approx. 19 hours to complete
English
Subtitles: French, Portuguese (European), Russian, English, Spanish
Offered by
University of Illinois at Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Syllabus - What you will learn from this course
4 hours to complete
MODULE 0: Orientation and Introduction to the Case Study Method
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course. You will also become familiar with the tools and process of analyzing a business situation.
4 hours to complete
5 videos (Total 62 min), 6 readings, 3 quizzes
3 hours to complete
MODULE 1: What Makes a Great New Product
The high risk and cost of new product failure highlights the importance of understanding the reasons for new product successes and failures. In this module, we will identify and discuss the major reasons for new product development successes and failures. You will experience first-hand the value of creativity in developing a new product and examine the best practices of successful firms and entrepreneurs.
3 hours to complete
3 videos (Total 35 min), 1 reading, 2 quizzes
6 hours to complete
MODULE 2: Product Development Customer Knowledge Requirement
This module will begin by providing an overview of the customer knowledge requirements across stages of the product development cycle. It will then provide a brief overview of qualitative and quantitative research methods and its benefits in understanding customer needs in product development.
6 hours to complete
4 videos (Total 71 min), 1 reading, 4 quizzes
3 hours to complete
MODULE 3: Identifying the Voice of Your Customer
This module will provide a conceptual overview of the voice of the customer method for identifying customer needs and expectations for a product or service. This module emphasizes the use of active and passive methods of observing customer behaviors.
3 hours to complete
3 videos (Total 40 min), 1 reading, 2 quizzes
4 hours to complete
MODULE 4: Design Thinking and Customer Journey Maps
The purpose of the journey map is to identify the touch points of engagement with customers and to identify customer needs and expectations through the eye of the customer and their experiences.
4 hours to complete
6 videos (Total 59 min), 2 readings, 3 quizzes
Reviews
- 5 stars60.86%
- 4 stars25%
- 3 stars8.69%
- 2 stars2.17%
- 1 star3.26%
TOP REVIEWS FROM CUSTOMER INSIGHTS: NEW PRODUCT DEVELOPMENT ORIENTATION
by RNJan 9, 2020
I liked the course's simplicity in delivery. The Quiz format and tool can improve.
by RKOct 17, 2020
The course is good and nicely explained the ways and means to capture Customers Insights and development new products.
by TSSep 15, 2020
I really liked the way Prof. William Qualls explained everything lucidly that was easy to grasp even to a novice like me.
by SDNov 21, 2021
Nice Coursework for somebody who wants to understand the process of product development...
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